Graphic Design
PT. Rahmi Ida Nusantara Catalogue
Catalogue
For those who would think construction companies are nothing but a far distance customer of design, take a deep thought once again! Nowadays so many companies diversified their products by giving unique catalogue as their brand identity. Here, we had the chance to participate with the brochure catalogue design of a ME distributor company, PT. Rahmi Ida Nusantara, located in Jakarta, Indonesia. The company basically works on many electrical and construction supplies, ranging from medium-big projects, high-rise projects, and into megapolitan CBD projects. Here, they needed a better re-branding of their scope of work to be communicated in this newly-designed catalogue.
We decided not to give an apparent look of ‘construction-ish’ theme, but rather give an unprecedented nicer look of factory illustrations with proper color schemes. Since the brochure is technical, some information designed here must be layout systemmatically. We were very much careful on how the data was presented on schemes, illustrations, and tables in neat accordance.
Above are the layout for each section of their products. As we said earlier, so many of the informations were carried through some illustrations and graphcis to better display the details and spec. Wordings at the bottom panel were mainly for additional descriptions only.
While all the specs and informations were gathered neatly in tables and appropraite layout, the color schemes were all taken from the company’s source. We wanted to brand this company but without changing the logo, as it was eventually not found desirable. So we decided to mainly use shades of blue and earthy brown to become this catalogue base colors and it worked out fine! Overall, when the client was satisfied, people acknowledged how one simple rebranding can transform whole of the company’s prospect.
